menten IT Redesign: How we communicate from now on
Abstract - With the redesign of our logo, we would like to confidently present our current market orientation to the outside world as well.Monday, 02. May 2022
Since our foundation in 1989, we have been developing and operating our software i‑effect® for electronic data interchange (EDI for short). And of course, we are constantly developing ourselves in the process. For example, we have been offering our IT know-how as an IT system house to small and medium-sized enterprises in the greater North Rhine-Westphalia area for several years, thus covering all relevant topics related to IT consulting, IT infrastructure, IT security and IT support holistically for our clients.
With the redesign of our logo, we would like to visually communicate our constant striving for further development and our expertise as an IT service provider to our customers.
Our new logo - what has changed?
The new menten logo represents a bridge between our history on the one hand and the expansion of our service portfolio on the other. It retains common central values in its design - but transfers them into a more modern design that also clearly conveys our brand core "IT".
It was important to us that our customers still recognize us after the relaunch. For this reason, the font was retained, the company color blue refreshed and a new logo created that reflects our business expansion as an IT system house. The speech bubble represents our working motto and claim: "Make IT simple".
Instead of overloading our customers with unnecessarily complicated technical phrases, we talk about IT in such a way that everyone can understand it. This is exactly how we proceed when implementing IT solutions: instead of beating around the bush, we start working straight away and save ourselves unnecessary beating around the bush. Pragmatic and solution-oriented as is usual in medium-sized companies.Back to overview